Contact:
Kristen McCarthy Thomas, The Phelps Group, 310-752-4400
Lance Sigal, Earthrise Nutritionals, 949-623-0980 x205

Earthrise Nutritionals Unveils Professional Series Spirulina Available for Health Care Professionals

IRVINE, CA., May 12, 2005 - Earthrises Nutritionals, LLC has introduced Earthrise Professional Series, a new line of spirulina and spirulina-based supplements for exclusive distribution by licensed health care practitioners. The program was designed to enable these professionals to offer a natural line of supplements and includes a secure on-line ordering system, special labeling designed to facilitate patient education, and other tools to successfully support the product line at the office or clinic.

The Earthrise Professional Series line includes several formats of spirulina products (tablets, powder and capsules): the Spirulina-based Cleansing Formula, a meaningful blend of spirulina, chlorella, barley grass, wheat grass and alfalfa; Spirulina Digest & Flora, a solid formulation of spirulina (a prebiotic in its own right), other prebiotics, a room-temperature-stable probiotic and 11 digestive enzymes; and, most notably, Spirulina IL-4, a new type of spirulina high in phycocyanin.

"We’ve designed a simple-to-use program of products that is already being recommended by health care practitioners to their patients." said Lance Sigal, Earthrise director of marketing. "By designing a new, unique label, we hope to make it easier for these professionals to educate their patients on the benefits of spirulina, a blue-green algae high in antioxidants. It’s also exciting to be able to offer Spirulina IL-4, a supplement that is scientifically supported by a human clinical study."

Becoming a Professional Series health care practitioner is simple. Join online at www.greensuperfood.com and click on the secure Health Care Provider link or call the dedicated Health Care Provider support specialist, Stefanie Freed, at (800) 949-7473 x202. Copies of the human clinical study supporting Spirulina IL-4 are also available by calling Earthrise at this toll-free number.

Earthrise Nutritionals, LLC (www.earthrise.com) is the leading producer and a 25-year pioneer in the field of spirulina production and marketing, and a leader in research on various applications of spirulina. Corporate offices are located in Irvine, California, with production facilities in Calipatria, California. Earthrise is part of the worldwide DIC Group of companies, based in Tokyo. For more information on Earthrise products, visit www.earthrise.com or contact Lance Sigal, director of marketing, or Ron Henson, vice president, bulk sales, at 2151 Michelson Drive, Suite 258, Irvine, CA 91612, 800-949-7473.