Contact:
Kristen McCarthy, The Phelps Group, 310-752-4400
Lance Sigal, Earthrise Nutritionals, 949-623-0980

EARTHRISE NUTRITIONALS UNVEILS SPIRULINA-BASED PRODUCT SUPPORTING DIGESTIVE HEALTH

IRVINE, Calif., March 17, 2005 - Earthrise Nutritionals, the world's leading producer of Spirulina and Spirulina-based products, has introduced a significant new product called Spirulina Digest and Flora Supportä, designed to enhance overall digestive system health. This product combines the probiotic effects of lactobacillus and the digestive support of an array of supplementary enzymes mixed in a base of Spirulina, with its known prebiotic, antioxidant and immune regulation effects. It also contains prebiotic fructooligosaccharides that support the growth and function of beneficial bacteria.

"We are excited about this important new offering," said Lance Sigal, Earthrise Director of Marketing. "All of us who consider a healthy digestive system a priority will welcome this innovative and premium-quality blend of ingredients, which work in harmony to support gastrointestinal function and immunity."

Spirulina Digest and Flora Support is formulated with the intent of maintaining a dominant level of beneficial bacteria, a healthy level of enzymes, high gastrointestinal (GI) immunity and the integrity of the digestive lining ¾ all of which contribute to overall GI health. It contains supplemental probiotic lactobacillus to increase the number of beneficial bacteria and provide proper balance of intestinal flora. In addition, 11 types of digestive enzymes supplement the body's own enzymes, which may decrease with age and improper diet.

Spirulina's antioxidant properties help maintain the GI lining's integrity by protecting against the damaging effects of reactive oxygen radicals produced during normal metabolism, and its phytochemicals can modulate the immune system favorably and promote GI health. Spirulina is also known to support the growth of lactobacillus and bifidoacteria, thereby playing a prebiotic role. In addition Spirulina Digest and Flora Support is stable at room temperature, requiring no refrigeration.

Earthrise Nutritionals, LLC is the leading producer and a 25-year pioneer in the field of Spirulina production and marketing, and a leader in research on various applications of Spirulina. Corporate offices are located in Irvine, California, with production facilities in Calipatria, California. Earthrise is part of the worldwide DIC Group of companies, based in Tokyo. For more information on Earthrise products, visit www.earthrise.com or contact Lance Sigal, Director of Marketing, or Ron Henson, V.P. Bulk Sales, 2151 Michelson Drive, Suite 258, Irvine, CA 91612, 800-949-7473.