IRVINE, Calif. – Feb. 21, 2008 – Earthrise Nutritionals, the world leader in Spirulina and Spirulina-based supplements, has announced the introduction of Earthrise® Spirulina Gold Plus®, a proprietary and advanced form of Spirulina for brain and heart health*. Earthrise Spirulina Gold Plus is produced using a special process resulting in high levels of zinc, vitamin C, carotenoids and the natural blue protein phycocyanin for enhanced antioxidant and immune protection.* It protects the brain and heart against oxidative damage, supports a healthy immune system, and supports normal inflammatory response*. “We are excited about our success in developing this powerful addition to the Earthrise family of products,” said Earthrise Nutritionals President and CEO Taro Ichimoto. “It offers important potential benefits in two very critical areas of health and wellness by addressing oxidative stress on the brain and heart.” Earthrise Spirulina Gold Plus also incorporates all the fundamental energy and vitality benefits of Spirulina including easy-to-digest, all-vegetable protein, a rich source of phytonutrients like beta carotene, a rare food source of the fatty acid GLA, and easy-to-absorb iron. Recent studies have shown a link between the blue protein found in Spirulina and the inhibition of the NADPH oxidase enzyme, a chief source of oxidative stress in the body. Spirulina contains a blue protein called phycocyanin that includes the blue bilin phycocyanobilin, giving Spirulina its blue-green color and its powerful antioxidant effect. Since 1981, Earthrise Nutritionals has been the leader and pioneer in the field of Spirulina research, production, products and marketing. Headquartered in Southern California, Earthrise Nutritionals is part of the worldwide DIC Group of companies. For more information on Earthrise products, visit www.earthrise.com, email info@earthrise.com or call 800-949-7473. *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
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