Contact:
Dave Holscher, KCOMM, 949-295-5515
Lance Sigal, Earthrise Nutritionals, 949-623-0980 x205

DR. PAULA BICKFORD TO SPEAK ON ANTIOXIDANT-RICH DIETARY SUPPLEMENTATION AND BRAIN HEALTH AT 2006 EXPOWEST

IRVINE, CA - January 31, 2006 - Earthrise Nutritionals LLC announces that Paula Bickford, PhD, will be speaking on Fri., Mar. 24, at 9:30 a.m. during ExpoWEST in Anaheim, CA in conjunction with her recently published paper entitled "Dietary supplementation with blueberries, spinach, or Spirulina reduces ischemic brain damage". The seminar, "Spirulina, Blueberries and Spinach: New Evidence for Brain Health", will highlight the potential health benefits of Spirulina, blueberries and spinach in such areas as cognition or learning, neurogenesis or brain repair, recovery from stroke and brain damage, and other neurodegenerative conditions.

Dr. Bickford is Professor of Neurosurgery and Pharmacology at the University of South Florida and Senior Research Career Scientist at James A. Haley VA Medical Center in Tampa. She is one of the leading researchers in the field of aging and has received many prestigious awards. She was also president of the American Aging Association. She has performed ground breaking work on the effects of Spirulina and antioxidant-rich fruits and vegetables to reverse age-related deficits in learning, memory and other markers of neurodegenerative diseases.

Earthrise Nutritionals LLC is the leader and a 25-year pioneer in the field of Spirulina research, production and marketing. Located in Southern California, Earthrise is part of the worldwide DIC Group of companies. For more information on Earthrise products, visit www.earthrise.com or contact Lance Sigal, Director of Marketing, 2151 Michelson Dr., Suite 258, Irvine, CA 91612, 800-949-7473.