Contact:
Kristen McCarthy Thomas, The Phelps Group, 310-752-4400
Lance Sigal, Earthrise Nutritionals, 949-623-0980

Earthrise Introduces Unique Merchandising Concepts

IRVINE, CA., August 9, 2005 — Earthrise Nutritionals LLC is rolling out two new display concepts, designed specifically to help increase sales and to keep inventory levels manageable. Included with the concepts is information and literature that will help consumers make an informed decision on product selection.

"With over 25 years experience, we understand the limitations faced by many retailers in regards to space in the stores," said Jim Martinez, national sales manager for Earthrise. "This is why we have designed a floor display, as well as a gravity feed display designed to be mounted on the side of a gondola. These colorful, eye-catching displays are the result of several months of research with our retailers, buyers and our brokers."

Earthrise Nutritionals, LLC is the leading producer and a 25-year pioneer in the field of Spirulina production and marketing and a leader in research on various applications of Spirulina. Corporate offices are located in Irvine, California, with production facilities in Calipatria, California. Earthrise is part of the worldwide DIC Group of companies, based in Tokyo. For more information on Earthrise products contact Lance Sigal or Ron Henson at 2151 Michelson Drive, Suite 258, Irvine, CA 91612, 800-949-7473.